John Paul DeJoria, the self-dubbed "serial entrepreneur" will join season five of the critically-acclaimed ABC business competition show, Shark Tank as a guest shark this week. Best known as co-founder of Paul Mitchell Hair Care and The Patron Spirits Company, DeJoria has also found success in dozens of additional ventures spanning from conflict-free diamonds to hand-built yachts.
A prudent believer that "America works," John Paul can often be seen and heard in top business and news media outlets spreading this message and divulging the secrets of his success. Living by his motto, "Success Unshared is Failure," he will now join the Sharks to pay it forward, providing promising entrepreneurs the chance to turn their dreams into reality by making an investment in their future.
On his first dive into the tank, John Paul will listen to two men from St. Louis who have a line of safe, natural cleaning products, a New Yorker inspired by cups at frat parties who hopes for a $300K investment in his standard party cup with a hidden shot glass inside, an entrepreneur from Pleasanton, California with an electric, lightweight bodyboard he claims could be the hottest new thing in water sports, and an entrepreneur from Arcadia, Florida pitching a tented root cover for newly planted trees he claims will save farmers thousands of dollars in fuel and water.
"As a guest shark, I look forward to providing opportunities to future entrepreneurs to change our world for the better," says DeJoria. "Our country still works, and success is possible when paired with determination."
DeJoria's rags-to-riches story exemplifies the American dream—once homeless, he struggled against the odds to achieve success, launching three global enterprises. With just $700 he started Paul Mitchell, the largest privately held salon hair care brand, and later turned a passion into success by co-founding Patron, the world's No. 1 ultra-premium tequila.
A longtime activist for sustainable business and corporate responsibility, John Paul makes these practices paramount as he continues to evolve and grow his businesses, and inspire others, insisting "corporations can and should change the world for the better."
Jeffrey Dale Starr is a tequila enthusiast, oil painter, and owner of mobile software company Purple Falcon.
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